Jim Harrer

STARTUPS, TURNAROUNDS, APPDEV, AGILE & LIFE...

Why my Apple Watch is in my drawer, instead of on my wrist. My review after 4 months.

Apple Watch Goes in DrawerApple Watch - My 2nd review.

My Apple Watch moves from my wrist to the drawer. Why the product failed to maintain my enthusiasm.

I purchased my black Apple sport watch back in June and for the past four months, I wore it every day.  I wore it at the gym, work, doing yard work, and special dress-up events, like a wedding and business events.  I used all of the most popular apps and installed Apple's new WatchOS update a couple weeks ago. For me, the watch has been a disappointment.  Let me explain why.

#1. The Apple Watch fails at being a watch.

Apple will tell you the watch is just beautiful. The truth is, 99% of the time the watch is blank. The face is turned off. In my case it's like wearing a black cube on my wrist. Apple will tell you it's stylish, in fact they recently released a host of new bands to show you how personalized it can be.  I find this hard to swallow, because it's still not very personalized when you stack all the watches side-by-side, they are just different watch bands attached to a blank silver or black case.  As a fashion accessory, or even as jewelry, I think the Apple Watch fails without the watch face on.  This could all have been solved if Apple just given us more choices of how long we wanted the watch face to remain illuminated. Today you have two choices, 15 or 70 seconds.

Apple ignored how many times people glance at their watch, without moving their risk.  Apple ignored how often people glance at other people's watches when in meetings.  With the display off, the watch simply fails at its core duty - telling you, and anyone near you, the time.  This is where Apple blew it with me.  The watch fails to always tell me the time.  Turning my wrist, tapping the screen to tell it to turn on, that is ridicules. 

What if...

Apple would have allowed me to set the auto-off length, from 70 seconds, to say 15 minutes? Now, you would have a unique watch face, with personalized complications, your case in black, silver or gold, your colored band...  now you have something truly unique on your wrist.

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7 Weeks with the Apple Watch–A product guy’s perspective.

FullSizeRenderI received my space gray (black) Apple sport’s watch on June 11, 2015.  People ask about it all the time, so I thought I would share my “first impression” with you.  If you're on the fence, this review may answer the question, "buy now or wait until v2?"

A couple disclosures to help balance the review.  I am a watch guy.  I’ve worn a watch since my parents purchased my first Timex for my 13th birthday (long ago).  I have a lot of watches, high-end and low-end, I don’t like to wear the same watch all the time.  I had an early calculator watch, I participated in Pebble’s initial Kickstarter.  I have a specialty watch for when I scuba dived, did Triathlons, biked and monitored my heart rate (both Polar and Mio) during workouts. I used a BodyBugg 5 years ago to measure my activity and food intake. Today, I wear a Fitbit charge, I wear a MOOV when I swim and kickbox. So, I like wearables.

I thought what might give this review a little different slat is to write about this product from a Product Manager’s perspective, looking at this product simply as a v1.0 product launch.  For those of you who have been following my blog, you also know that I can’t resist adding my predictions on the future product roadmap and offer up a couple suggestions on what would make the product perfect.  I hope you enjoy it, as always, I enjoy your comments and emails, so drop me a note with your feedback.

A Strong Product Introduction

It’s actually mind bogging to think about the challenge Apple faced with this product introduction.  I’m a software guy, which means I have a great deal of respect for hardware designers.  Prototyping, alpha & beta physical product testing, iterating, tooling, supply chain management are all challenges we software guys get to avoid.  In the early days we did worry about how many disks or CDs we needed, which is why we figured out how to allow people to download our software and install it; we needed to simplify distribution.  Hardware designers don’t get this option. Consider this, most of the analyst have Apple selling 30 million watches in the first 12 months, though I suspect this number was a huge miss – more on that in a moment.  Anyone what to guess how many units they ordered for the launch?  2, 3, 5 million?  Then juggle 38 different models, it’s a crazy number for a version 1.0 product.  New merchandizing challenges, cases, displays and training for their gurus.  Add a new operating system (OS), new activation, and new integration with the iPhone – it was an amazing orchestration. Today, Apple Watches are available in their retail locations for immediate purchase, around the globe and soon will be in Best Buy. 

The Apple Watch as jewelry

FullSizeRender 1The watch is nice, I wouldn’t call it beautiful like some of the reviews.  The reason is, 99% of the time, the watch display is off.  Unlike a Rolex, Omega and similar priced Citizen watch, the Apple watch will not get you any compliments, because it’s turned off.  Unlike other smart watches, like the Pebble, Apple decided it couldn’t risk the batter life to have the watch always telling time.  I get the reason, however this choice places it more in the fitness tracking category for me, not a watch.  A watch should always tell you, and anyone else around you glancing at it, the current time. Once the watch face is always on, the Apple watch case, band and watch face will take on the style of it’s owner.  Not before. 

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Apple SWOT

Apple SWOTClick here if you want to read the most recent, Apple SWOT Analysis, June 2015

I was talking to someone about Apple today. Yes, they appear unstoppable and blew the doors off their most recent quarter. I decided to do a SWOT (Strength, Weaknesses, Opportunities and Threats) Analysis for my blog. Please comment below and let me know if you agree or disagree with any of my bullet points. I had a tough time coming up with more weaknesses. I would really like to review this post in two years and see what we got right, and what we may have missed. So please, comment today!

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players. The company also sells various related software, services, peripherals, and networking solutions.

The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPhone, and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store.

The company sells its products to consumer, small and mid-sized business, education, enterprise, government, and creative customers. As of March 1, 2012, it had 361 retail stores, including 246 stores in the United States and 115 stores internationally. The company, formerly known as Apple Computer, Inc., was founded in 1976 and is headquartered in Cupertino, California.

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