I wrote the first SWOT analysis on Apple back in 2012, since then 32,000+ of you have read it making it one of my more popular posts. I admit, it’s fun even for me to go back and read it to see what has changed. Many of you are college students and I do enjoy your emails.  If you appreciate the update, please leave a comment, share it on Reddit or give the website a citation in your paper. Today, I had time to watch Apple’s World Wide Developers Conference (#WWDC15) keynote today and thought this would be a good time to update my Apple SWOT analysis.

Apple appears stronger than ever, iPhone & Mac sales are up and an impressive list of opportunities lie ahead with the Apple Watch, Apple TV, CarPlay, HomeKit and HealthKit. I hope you enjoy the update.

Apple, Inc.

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, digital music, video players and wearable smart devices. The company also sells various related software, services, peripherals, and networking solutions.

The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPhone, iPad, Apple TV, Apple Watch and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store, Apple App Store and Apple Watch App Store. Apple also has a number of subscription services, namely iCloud Backup Storage, Apple Music Streaming and Apple iMatch for music backup and multi-device playback.

The company sells its products to consumer, small and mid-sized business, education, enterprise, government, and creative customers. As of March 28, 2015, Apple had a total 453 retail stores, worldwide. The company, formerly known as Apple Computer, Inc., was founded in 1976 and is headquartered in Cupertino, California.

Click here if you want to read the most recent, Apple SWOT Analysis, June 2015

I was talking to someone about Apple today. Yes, they appear unstoppable and blew the doors off their most recent quarter. I decided to do a SWOT (Strength, Weaknesses, Opportunities and Threats) Analysis for my blog. Please comment below and let me know if you agree or disagree with any of my bullet points. I had a tough time coming up with more weaknesses. I would really like to review this post in two years and see what we got right, and what we may have missed. So please, comment today!

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players. The company also sells various related software, services, peripherals, and networking solutions.

The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPhone, and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store.

The company sells its products to consumer, small and mid-sized business, education, enterprise, government, and creative customers. As of March 1, 2012, it had 361 retail stores, including 246 stores in the United States and 115 stores internationally. The company, formerly known as Apple Computer, Inc., was founded in 1976 and is headquartered in Cupertino, California.