Jim Harrer

STARTUPS, TURNAROUNDS, APPDEV, AGILE & LIFE...

Apple SWOT

Apple SWOTClick here if you want to read the most recent, Apple SWOT Analysis, June 2015

I was talking to someone about Apple today. Yes, they appear unstoppable and blew the doors off their most recent quarter. I decided to do a SWOT (Strength, Weaknesses, Opportunities and Threats) Analysis for my blog. Please comment below and let me know if you agree or disagree with any of my bullet points. I had a tough time coming up with more weaknesses. I would really like to review this post in two years and see what we got right, and what we may have missed. So please, comment today!

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players. The company also sells various related software, services, peripherals, and networking solutions.

The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPhone, and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store.

The company sells its products to consumer, small and mid-sized business, education, enterprise, government, and creative customers. As of March 1, 2012, it had 361 retail stores, including 246 stores in the United States and 115 stores internationally. The company, formerly known as Apple Computer, Inc., was founded in 1976 and is headquartered in Cupertino, California.

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Recent Comments
Jim Harrer

Good details

This is a great analysis!S - Apple's consumers deliver the best marketing you could ask for: Word of Mouth W - Every day Apple doe... Read More
Thursday, 01 March 2012 9:09 PM
Jim Harrer

Excellent Post

S- Relatively closed ecosystem - Uses "sticky" iTunes hooks to capture, hold consumers. Keeps current users coming back and buying... Read More
Thursday, 08 March 2012 5:05 PM
Jim Harrer
Thanks guys. Yeah, not sure how I missed Apple TV. What do you think of the dividend they just announced? I would rather they use ... Read More
Wednesday, 21 March 2012 1:01 AM
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