Jim Harrer

STARTUPS, TURNAROUNDS, APPDEV, AGILE & LIFE...

DVR Captures over-the-air HD Programming, Simple.TV - Another Kickstarter Project

The Living Room continues to evolve.

I likely have a very common living room which consists of a 55" Sony HD TV, XBOX 360, LG BluRay DVD, Apple TV and a DirecTV HR21 DVR. My DirecTV cost $121.99 per month, a whopping $1,463.88 per year.  When it comes to programming, we have DirecTV's Choice Xtra package which includes 195 channels, HD and DVR features. In reality, my wife and I watch primarily 13 channels.  We've tried to cut the cord and live off of Amazon Prime, Hulu Plus and AirPlay from our iPad to Apple TV, but it has it's drawbacks.  One drawback I would like to address in this blog is content from the major networks (ABC, NBC, CBS, FOX and PBS).

Introducing Simple TV (known as Simple.TV as in http://www.Simple.TV)

Assuming you can receive HD signals from the major networks at your home or office, Simple.TV is a small device that captures these signals, converts them to digial and stores them on a network storage device.  Simple.TV does not plug into your TV, it connects to your home network via an Ethernet port, an HD antenna or basic cable connection, a USB 2.0 Port for an external drive and power.  As I understand it, once connected it will appear as another media device on XBOX, Roku or iPad.  It records full 1080p HD Video and allows you to watch live TV from any of these devices.  You can also purchase their programming guide service for $4.99/month and schedule programs to be recorded just like any standard DVR.

SimpleTV

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Xbox 360 and the battle for the living room

Let me start-off by saying, "I love my Xbox 360". It's actually hard to believe it just celebrated it's 7th birthday (May 12th).  According to Microsoft, about 70 million consoles have been sold.  When you think about it, a piece of hardware that has lasted 7 years is pretty amazing. It's a testament to the design team, I tip my hat to them.  

the-cable-guy-photoLet me switch gears now and discuss what puzzels me about their strategy. Perhaps some of you can comment and help me better understand what I have wrong.

My living room has an Xbox 360 + Kinect, DirecTV HR20-700 DVR and LG BD670 BlueRay Player all connected to my home theather and Sony 55 Bravia/  It's a nice system, not great in today's terms.  The LG BluRay player is less than a year old, everything else was purchased when we bought our home in 2007.  The piece of equipment I hate the most is the DirecTV DVR.  If you scan our recordings, we only watch like 10 channels on our DTV. It's not worth the $100 bucks a month we pay for it.

In an ideal world, it would be great if my Xbox 360 could be hooked up to receive my free, over the air, HD channels and allow me to record them, like the old Microsoft TV.  That would get me pretty close to dumping DirecTV altogether.  It would be great if they could add the balance of the channels offered on PlayOn (a neat application to sling content from your PC to any DLNA device). It would allow me to turn off my PC, save power and add videos from NBC, ABC, CBS, FOX, Comedy Central, TV.com, TBS, Spike, and a dozen more. I often wonder why Microsoft doesn't just buy PlayOn from MediaMall and grab Jeff Lawrence (President and CEO) and David Karlton (Chief Technology Officer) two smart and passonate guys?  

Next, I would do everything possible to make sure every living room and bedroom had an Xbox 360 in it.  Here are some of the things I would talk to the team about:

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