Jim Harrer

STARTUPS, TURNAROUNDS, APPDEV, AGILE & LIFE...

Why my Apple Watch is in my drawer, instead of on my wrist. My review after 4 months.

Apple Watch Goes in DrawerApple Watch - My 2nd review.

My Apple Watch moves from my wrist to the drawer. Why the product failed to maintain my enthusiasm.

I purchased my black Apple sport watch back in June and for the past four months, I wore it every day.  I wore it at the gym, work, doing yard work, and special dress-up events, like a wedding and business events.  I used all of the most popular apps and installed Apple's new WatchOS update a couple weeks ago. For me, the watch has been a disappointment.  Let me explain why.

#1. The Apple Watch fails at being a watch.

Apple will tell you the watch is just beautiful. The truth is, 99% of the time the watch is blank. The face is turned off. In my case it's like wearing a black cube on my wrist. Apple will tell you it's stylish, in fact they recently released a host of new bands to show you how personalized it can be.  I find this hard to swallow, because it's still not very personalized when you stack all the watches side-by-side, they are just different watch bands attached to a blank silver or black case.  As a fashion accessory, or even as jewelry, I think the Apple Watch fails without the watch face on.  This could all have been solved if Apple just given us more choices of how long we wanted the watch face to remain illuminated. Today you have two choices, 15 or 70 seconds.

Apple ignored how many times people glance at their watch, without moving their risk.  Apple ignored how often people glance at other people's watches when in meetings.  With the display off, the watch simply fails at its core duty - telling you, and anyone near you, the time.  This is where Apple blew it with me.  The watch fails to always tell me the time.  Turning my wrist, tapping the screen to tell it to turn on, that is ridicules. 

What if...

Apple would have allowed me to set the auto-off length, from 70 seconds, to say 15 minutes? Now, you would have a unique watch face, with personalized complications, your case in black, silver or gold, your colored band...  now you have something truly unique on your wrist.

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