I recently sat down with one of the VentureBox startups I'm coaching, and we were reviewing their short term goals, over the next 30 days. They had a lot on their plate; it was time to groom the list. So I asked them a simple question:
Does it create Cash or Traction?
The moment of clarity helped force them into critical thinking. Entrepreneurs need to remain focused on moving the company forward every single day. Time is a scarce resource, use it wisely.
For each decision you face, ask if it will bring your company cash or traction. If the answer is no, then ask yourself why you're spending time on it? Is it really that important?
If you're overwhelmed with your to-do list, give it a try and let me know how it works for you.