2015-Apple-SWOT-Analysis-JimHarrerI wrote the first SWOT analysis on Apple back in 2012, since then 32,000+ of you have read it making it one of my more popular posts. I admit, it’s fun even for me to go back and read it to see what has changed. Many of you are college students and I do enjoy your emails.  If you appreciate the update, please leave a comment, share it on Reddit or give the website a citation in your paper. Today, I had time to watch Apple’s World Wide Developers Conference (#WWDC15) keynote today and thought this would be a good time to update my Apple SWOT analysis.

Apple appears stronger than ever, iPhone & Mac sales are up and an impressive list of opportunities lie ahead with the Apple Watch, Apple TV, CarPlay, HomeKit and HealthKit. I hope you enjoy the update.

Apple, Inc.

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, digital music, video players and wearable smart devices. The company also sells various related software, services, peripherals, and networking solutions.

The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPhone, iPad, Apple TV, Apple Watch and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store, Apple App Store and Apple Watch App Store. Apple also has a number of subscription services, namely iCloud Backup Storage, Apple Music Streaming and Apple iMatch for music backup and multi-device playback.

The company sells its products to consumer, small and mid-sized business, education, enterprise, government, and creative customers. As of March 28, 2015, Apple had a total 453 retail stores, worldwide. The company, formerly known as Apple Computer, Inc., was founded in 1976 and is headquartered in Cupertino, California.

Apple’s Strengths

Apple’s Weaknesses

Apple’s Opportunities

Apple’s Threats

I would like to hear from you.  Go on record now with your own predictions, use the comment below (on my blog) and we’ll see how we did in a year or so.

Click this link if you would like to read my March 2012 Apple SWOT analysis.

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Thanks,

…Jim

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